Survey Says!

People love giving their opinion. The only thing people like better than giving their opinion is knowing that the opinion that they give is valued. This truth is the key to getting your donors and prospects to read and keep your planned-giving newsletter.

Is Your Bequest Marketing Hitting the Right Mark?

Marketing for bequests is one of the most important aspects of your planned-giving program. It can educate donors about the benefits of planning for their future and motivate them to create their legacy at your organization. But is your messaging hitting the right mark?