Your planned-giving Web site is a valuable tool in the education of your potential donors. It can provide them with information on the different types of gifts they can make and help them analyze the best gifts to suit their individual needs. But with all the information your site provides, does it answer the most important question: Why should your potential donors make a gift?
Your planned-giving Web site is more than just gift descriptions, charts, and diagrams. It's a platform to promote your mission and motivate your donors to care as much about your organization's work as you do. Your mission is at the heart of everything you do. It's reflected in the words and images you use in your marketing pieces and in the hard work and dedication your staff puts in behind the scenes. Your planned-giving Web site should be no different.
Since your home page is the first thing your donors see when visiting your site, including a brief paragraph about how gifts to your organization can support your mission is a great way to motivate your donors right from the start. Also, by including mission-based photos to promote the most important features on your home page, you're better able to grab the attention of your potential donors and direct them further into the site, while providing a strong visual to support the message you're trying to send.
Anyone can provide your potential donors with information on the benefits of making a gift. Only you, however, can tell the story of your organization and motivate your donors to keep that story going.
To find out more about how Pentera can help you make your site more mission-based, or details about our Web services visit www.pentera.com, call 317.875.0910 x251 or email info@pentera.com.
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